The first step in any go-to-market strategy is to identify your target market and key buyer personas, and develop a strategy to reach them. A smart outbound marketing initiative needs to include lead nurturing. The goal is to have a ongoing, repeatable marketing revenue engine, capable of going big.

A common challenge for growth marketers is not having a database that enables personalization or supports fast-track growth goals. Growth marketers need a way to continually build their house list with their ideal company targets and personas, using only reputable sources. The final hurdle is to approach your prospects in a way that captures attention, builds your reputation and engages them.

Attend this webinar to learn:

  • 3 methods for building your database FAST!
  • How to avoid common mistakes that hurt your brand and block your sales
  • Smart, scalable personalization strategies for engaging your prospects

Joining us from Revenate Marketing is Tish Millsap, CEO & Senior Strategist and Karla Haley, Senior Marketo and Salesforce.com Consultant on Thursday, October 12th to discuss best practices for scaling your B2B marketing strategy for hyper-growth.

Tish Millsap
CEO & SR. STRATEGIST | Revenate Marketing

Tish started Revenate to help marketing teams shine by unleashing their revenue generating potential. She’s a highly motivated, results-oriented marketer who has helped dozens of companies implement and sustain effective demand-gen and revenue-boosting solutions. Prior to Revenate, Tish held demand gen leadership roles for DotNetNuke, Taleo, and Monster Worldwide. Tish has a BA in Economics from Tufts University and a MBA from Emory University.

Karla Haley
SR. MARKETO & SFDC CONSULTANT | Revenate Marketing

With 18 years of B2B tech marketing experience, Karla specializes in helping companies get rapid, meaningful, business value from using Marketo and Salesforce.com. She is accomplished at translating tried-and-true marketing strategies into automation for clients such as Reputation.com, Nexonia, Incorta, Lavante, Boomerang Commerce, Skyhigh Networks, and more. Karla holds an MBA degree from the University of Minnesota, is a Certified Marketo Expert and a power user of Salesforce.com.

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