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2015 Lead Gen Report

2015 B2B Lead Generation Trends Report

Learn what B2B marketing and sales professionals are saying about lead generation in 2015.

Fill out the form to the right to download The 2015 B2B Lead Generation Trends Report and get deeper insight into the current state of B2B lead generation.

Get The Full Report!


Get The Full Report!

 

2015 Lead Gen Report

Learn what B2B marketing and sales professionals are saying about lead generation in 2015. The 2015 B2B Lead Generation Report is co-sponsored by the LinkedIn Technology Marketing Group, along with industry leaders like DiscoverOrg, eMedia, BrightTalk, IDGEnterprise, and more.

Fill out the form to the right to download The 2015 B2B Lead Generation Trends Report and get deeper insight into the current state of B2B lead generation.

2015 B2B Lead Generation Trends Report 

It’s no secret that lead generation is a primary concern among modern B2B sales & marketing professionals.

In fact, out of the 600 respondents in the 2015 B2B Lead Generation Trends Report, almost 70% listed lead generation as the top priority in 2015.  

Where does lead generation sit in your list of 2015 B2B sales and marketing activities? What’s your overall lead goal for 2015? How do your efforts stack up against other B2B organizations in your space?

In the 2015 B2B Lead Generation Trends Report, you will learn:

  • Top lead generation priorities
  • Major pain points in the B2B lead generation process
  • The effectiveness of specific lead generation efforts
  • Common barriers to lead generation success
  • How B2B marketing efforts are or are not measured
  • Top-performing Calls-to-Action
  • And more
Key Takeaway: 
 
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“Of the 600 survey respondents, 68% say that lead quality is their #1 lead gen priority."
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Development, and Marketing Automation Tools in the market. Over 250 researchers refresh every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time.

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It’s no secret that lead generation is a primary concern among modern B2B sales & marketing professionals.  

In fact, out of the 600 respondents in the 2015 B2B Lead Generation Trends Report, almost 70% listed lead generation as the top priority in 2015.  

Where does lead generation sit in your list of 2015 B2B sales and marketing activities? What’s your overall lead goal for 2015? How do your efforts stack up against other B2B organizations in your space?

In the 2015 B2B Lead Generation Trends Report, you will learn:

  • Top lead generation priorities
  • Major pain points in the B2B lead generation process
  • The effectiveness of specific lead generation efforts
  • Common barriers to lead generation success
  • How B2B marketing efforts are or are not measured
  • Top-performing Calls-to-Action
  • And more
Key Takeaway:
“Of the 600 survey respondents, 68% say that lead quality is their #1 lead gen priority."
 
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Development, and Marketing Automation Tools in the market. Over 250 researchers refresh every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time.

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