b2b lead generation

Learn what B2B marketing and sales professionals are saying about lead generation in 2015. The 2015 B2B Lead Generation Report is co-sponsored by the LinkedIn Technology Marketing Group, along with industry leaders like DiscoverOrg, eMedia, BrightTalk, IDGEnterprise, and more.

In the 2015 B2B Lead Generation Trends Report, you will learn:

  • Top lead generation priorities
  • Major pain points in the B2B lead generation process
  • The effectiveness of specific lead generation efforts
  • Common barriers to lead generation success
  • How B2B marketing efforts are or are not measured
  • Top-performing Calls-to-Action
  • And more