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The DiscoverOrg 2015 Outbound Marketing Study

Does Outbound Marketing Still Fit in Today's Marketing Landscape?

2015 Inbound vs. Outbound Study by DiscoverOrg
Outbound Marketing Study by DiscoverOrg

How are today's modern marketers splitting the mix between inbound and outbound marketing?

Download the study to see how your
organization stacks up.

Get the Outbound Marketing Study
Complete the form to learn how these two tactics face-off.

Get the Outbound Marketing Study

Complete the form to learn how these two tactics face-off.

The DiscoverOrg 2015 Outbound Marketing Study

How are today's modern marketers splitting the mix between inbound and outbound marketing?

Download the study to see how your
organization stacks up.

Does Outbound Marketing Still Fit in Today's Marketing Landscape?

How many marketing organizations have at least 1 person dedicated to outbound marketing?

To gain insight into how companies are actually using outbound marketing, DiscoverOrg surveyed sales and marketing professionals from B2B organizations about their current marketing strategies.

The results of the study cover:

  • Current outbound marketing utilization
  • Common outbound marketing tactics
  • The strengths and weakness B2B marketers must weigh when considering their mix of inbound and outbound strategies
  • Actionable takeaways ready to align sales and marketing objectives.
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Development, and Marketing Automation Tools in the market. Over 250 researchers refresh every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time.

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How many marketing organizations have at least 1 person dedicated to outbound marketing?

To gain insight into how companies are actually using outbound marketing, DiscoverOrg surveyed sales and marketing professionals from B2B organizations about their current marketing strategies.

The results of the study cover:

  • Current outbound marketing utilization
  • Common outbound marketing tactics
  • The strengths and weakness B2B marketers must weigh when considering their mix of inbound and outbound strategies
  • Actionable takeaways ready to align sales and marketing objectives.
Which of the following marketing channels are a part of your current outbound marketing mix?
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Development, and Marketing Automation Tools in the market. Over 250 researchers refresh every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time.

CUSTOMERS:

  • Direct Mail
  • Cold Calling/Telemarketing
  • Purchased/RentedLists for Email Marketing
  • Subscription-BasedEmail Marketing
  • Tradeshows & Events