After this session, you will know how to:

  • Use role-based workflow to identify quality companies and people to add to your marketing campaigns
  • Utilize predictive analytics to isolate which people and companies are ready to purchase your product or service for targeted revenue-generating campaigns
  • Kick-start your ABM efforts by ranking your top prospects and idenitfying scoops that will help you craft personalized content
  • Leverage SmartMaps to plan your next big event
  • Ensure your MAP data is accurate and reliable with a seamless sync between your system and ours