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2015 Case Study Report: Cloudera

The 2015 Cloudera Case:
Account-Based Sales Development

Explore the highly effective outbound target account prospecting program conducted by the Cloudera sales development team. The Cloudera Case is sponsored by TOPO and features DiscoverOrg's platform as a key factor in their success.

Fill out the form to to download The 2015 Cloudera Case: Account-Based Sales Development  to see how this company produced exceptional results from their outbound target account sales development process.

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2015 Case Study Report: Cloudera

Explore the highly effective outbound target account prospecting program conducted by the Cloudera sales development team. The Cloudera Case is sponsored by TOPO and features DiscoverOrg's platform as a key factor in their success.

Fill out the form to download The 2015 Cloudera Case: Account-Based Sales Development to see how this company produced exceptional results from their outbound target account sales development process.

The 2015 Cloudera Case:
Account-Based Sales Development 

Consistently generating sales qualified leads in the enterprise space is a constant struggle for outbound sales development teams.

In fact, 93.4% of companies cite this as a significant challenge, and especially so for the 54% of organizations that have a dedicated outbound SDR role.

Forward thinking companies are meeting this challenge by employing broadly termed "customized target account strategies". Cloudera specifically has merged this approach with the principles of Account-Based Marketing to form a specific strategy, which they call "Account-Base Sales Development".

This approach has led to incredible results for Cloudera in the highly coveted, but difficult segment to penetrate, $billion+ enterprise.

How can this approach help your sales team enter new markets or more successfully dominate ones in which you already operate?

Key Takeaway: 
 
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"Targeting outreach campaigns by account produced a 60% open rate, 31% response rate, and massive increases in both net-new opportunities and add-on business from current customers."
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Development, and Marketing Automation Tools in the market. Over 250 researchers refresh every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time.

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Consistently generating sales qualified leads in the enterprise space is a constant struggle for outbound sales development teams.  

In fact, 93.4% of companies cite this as a significant challenge, and especially so for the 54% of organizations that have a dedicated outbound SDR role.  

Forward thinking companies are meeting this challenge by employing broadly termed "customized target account strategies". Cloudera specifically has merged this approach with the principles of Account-Based Marketing to form a specific strategy, which they call "Account-Base Sales Development".  

This approach has led to incredible results for Cloudera in the highly coveted, but difficult segment to penetrate, $billion+ enterprise.

How can this approach help your sales team enter new markets or more successfully dominate ones in which you already operate?


Key Takeaway:
"Targeting outreach campaigns by account produced a 60% open rate, 31% response rate, and massive increases in both net-new opportunities and add-on business from current customers."
 
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Development, and Marketing Automation Tools in the market. Over 250 researchers refresh every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time.

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