Do you feel like you have good visibility into the current status of your target accounts? Can you easily pinpoint which accounts and contacts sales should call next or which target accounts are not engaged and need to be added to a marketing campaign?

Watch this webinar to learn how to build a 360-degree view of your target accounts that includes firmographic, intent, and engagement insights.

You will learn how to:
  • Prioritize accounts for marketing and sales programs.
  • Identify segments of accounts for highly personalized campaigns.
  • Ensure you are engaging the best contacts.
  • Increase account engagement, opportunity creation, and pipeline velocity.
  • Measure the success of your marketing and sales programs
Krystan Resch
Director, Partnerships | DiscoverOrg

Krystan is DiscoverOrg’s Director of Partnerships and has served in roles across the organization in Sales, Customer Success, Learning and Development and Marketing.
Torrey Dye
Director of ABM | Terminus

Torrey is the Director of ABM at Terminus, focusing on scaling account-based programs to create more opportunities and increase pipeline velocity. 
KATIE BULLARD
CMO, DiscoverOrg

Katie is responsible for leading the global marketing and growth functions at DiscoverOrg. She brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. Prior to joining DiscoverOrg, Katie served in executive leadership roles at Mitratech, Accruent, and Hoover’s. She has a bachelor’s and masters degree from the University of Virginia.

WATCH THE WEBINAR