THERE’S NO ONE-SIZE-FITS-ALL APPROACH TO EXECUTING A HIGHLY SUCCESSFUL ABM PROGRAM - AND THAT INCLUDES YOUR OWN!
ABM requires monitoring, evaluating, and reprioritizing throughout the program lifecycle. Watch Nina Wooten, Director of Outbound Demand Generation at DiscoverOrg, and Carlyn Manly, Head of Marketing at Folloze, as they walk through a 3-step process to evaluating the health of your account-based efforts.
The 3 key questions for an ABM Gutcheck are:
- Are these still the right accounts?
- Do we need to clean and append data in our database?
- What do our wins and losses tell us?
Nina Wooten is the Director of Demand Generation at DiscoverOrg. Nina oversees all things outbound, from email marketing and webinars, to trade shows and events. Nina's team is responsible for generating leads and pipeline to feed an ever-growing SDR team at DiscoverOrg. Nina earned her BA in Marketing from Washington State University. Go Cougs!
Carlyn Manly is the Head of Marketing at Folloze, a leading Account Based Marketing (ABM) engagement platform that scales ABM efforts for enterprises worldwide.
Katie is responsible for leading the global marketing and growth functions at DiscoverOrg. She brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. Prior to joining DiscoverOrg, Katie served in executive leadership roles at Mitratech, Accruent, and Hoover’s. She has a bachelor’s and masters degree from the University of Virginia.