Account-based success is all about refocusing efforts to build stronger business relationships, but the technology associated with this strategy can feel overwhelming! Join Justin Gray, CEO of LeadMD and Katie Bullard, CGO of DiscoverOrg as they make the case for pairing technology and processes to make account-based tactics less intimidating.
In this webinar you will learn:
- How to include Sales, Marketing, Customer Success and Product teams in building your new playbook
- What common denominators to look for in your best customer accounts
- How to identify data gaps and what to do about it
Justin is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy. In addition to LeadMD, Justin is also the Co-Founder of PaidSuite, a SaaS payment technology provider, and Greyson Organics, an organic farm in rural Missouri he co-owns and operates with his father. Justin’s most recent endeavor is co-founding an edtech startup, currently still in stealth mode to distribute the wealth of best practices LeadMD has created. As a recognized speaker, Justin has been published over 300 times in industry publications and holds featured contributor statuses with Inc., Entrepreneur, TechCrunch and others.
Katie brings over 15 years of industry experience leading marketing, product management, and corporate development in technology companies to DiscoverOrg; in her role as CGO, she is tasked with identifying and developing new growth opportunities, building the product and market strategy, and accelerating demand for the company's products. Fun fact: outside of work, she has participated in almost 30 triathlons over the last 8 years, including 2 Ironman 70.3 races, even though she hates cycling.
Katie is responsible for leading the global marketing and growth functions at DiscoverOrg. She brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. Prior to joining DiscoverOrg, Katie served in executive leadership roles at Mitratech, Accruent, and Hoover’s. She has a bachelor’s and masters degree from the University of Virginia.