Nancy Nardin of Smart Selling Tools discusses with DiscoverOrg customer, Tangoe how they leverage DiscoverOrg to: 

  • Conduct market research using DiscoverOrg's rich firmographic and technographic data
  • Uncover trends among their portfolio of clients to analytically determine their Ideal Customer Profile
  • Identify new "lookalike" companies to target based on their Ideal Customer Profile
  • Direct their Account Based Inbound Marketing efforts with precision and personalization at scale

VP of Sales , Steve Bryerton also joins the discussion and gives a brief DiscoverOrg demo at the end. 

Nancy Nardin

Founder, Smart Selling Tools


Steve Bryerton

VP of Sales, DiscoverOrg

Brett Bonner

Director of Marketing, Tangoe