6 STEPS TO DOUBLE LEAD GENERATION. YES, DOUBLE.
It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are just a few expenses – in addition to a lot of time spent preparing reps. All exhibitors expect to see a return on that investment: leads. Lots of warm leads.
And collecting a handful of business cards just doesn’t cut it. watch DiscoverOrg’s VP of Sales, Steven Bryerton, as he walks through a 6 step process to double lead generation at your next show.
Steve will guide you through how to overcome the most common trade show challenges for sales and marketers:
- Identifying who’s going
- Segmenting and prioritizing your outreach
- Launching effective Pre and Post-show campaigns
Tom Snyder is the founder of Funnel Clarity; a training and consulting company formerly known as VorsightBP. Snyder’s passion is helping companies achieve measurable sales performance improvement. Previously, Snyder spent 10 years with the sales training firm Huthwaite International, culminating in the role of CEO. He later founded Business Performance Partners, a sales and strategy consulting firm that evolved into Funnel Clarity. Snyder is a sought after international speaks and was named one of the Most Influential Sales Leaders. He has authored two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010).
Over 15 years of experience in demand generation, digital marketing, marketing communications, creative direction, and event marketing. Created and implemented programs that produced and nurtured leads, bridged the gap between marketing and sales, and strengthened the company’s brand and reputation. Managed various creative projects and internal communications initiatives. B2B and B2C experience. Idea Guy.
Katie is responsible for leading the global marketing and growth functions at DiscoverOrg. She brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. Prior to joining DiscoverOrg, Katie served in executive leadership roles at Mitratech, Accruent, and Hoover’s. She has a bachelor’s and masters degree from the University of Virginia.