In today's culture of digital communication, how does voicemail fit into the landscape of multi-touch engagement? The typical organization reports call-back rates of 0% on outbound voicemails. When used strategically with other modes of communication, voicemails have been found to increase email response rates by 11% or more. Kristina McMillan of TOPO and Jake Shaffren of DiscoverOrg discuss best practices for leaving effective voicemails and provide practical examples for using them to support engagement with your prospects.  Join us to hear simple tweaks to your voicemails that you can begin using immediately. 
Kristina McMillan
Director of Research | TOPO

Kristina McMillan leads the research organization behind all of TOPO’s practices. She works with TOPO’s analysts to develop best practice frameworks and actionable research that help clients cultivate world-class demand generation, sales development and sales organizations. She is also one of TOPO's sales development experts and advises clients on all matters related to sales development. Previously, Kristina spent 12 years as a best practices consultant and practitioner helping build sales development and inside sales teams for companies such as Knova, Taleo, Eloqua, Five 9, Zmanda, and more.
Jake Shaffren 
Director of Sales Dev | DiscoverOrg

Jake is the Head of Sales Development at DiscoverOrg, responsible for new pipeline generation and overseeing three SDR teams. Since joining two years ago, he has helped scale the sales development function from 3 to 25 reps. Prior to joining DiscoverOrg, he helped start an SDR program in Sydney, AU. Jake has a Bachelor's in Economics from Union College, NY.
KATIE BULLARD
CMO, DiscoverOrg

Katie is responsible for leading the global marketing and growth functions at DiscoverOrg. She brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. Prior to joining DiscoverOrg, Katie served in executive leadership roles at Mitratech, Accruent, and Hoover’s. She has a bachelor’s and masters degree from the University of Virginia.

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