The first step in any go-to-market strategy is to identify your target market and key buyer personas, and develop a strategy to reach them. A smart outbound marketing initiative needs to include lead nurturing. The goal is to have a ongoing, repeatable marketing revenue engine, capable of going big.
A common challenge for growth marketers is not having a database that enables personalization or supports fast-track growth goals. Growth marketers need a way to continually build their house list with their ideal company targets and personas, using only reputable sources. The final hurdle is to approach your prospects in a way that captures attention, builds your reputation and engages them.
View this webinar to learn:
- 3 methods for building your database FAST!
- How to avoid common mistakes that hurt your brand and block your sales
- Smart, scalable personalization strategies for engaging your prospects
With 18 years of B2B tech marketing experience, Karla specializes in helping companies get rapid, meaningful, business value from using Marketo and Salesforce.com. She is accomplished at translating tried-and-true marketing strategies into automation for clients such as Reputation.com, Nexonia, Incorta, Lavante, Boomerang Commerce, Skyhigh Networks, and more. Karla holds an MBA degree from the University of Minnesota, is a Certified Marketo Expert and a power user of Salesforce.com.
Katie is responsible for leading the global marketing and growth functions at DiscoverOrg. She brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. Prior to joining DiscoverOrg, Katie served in executive leadership roles at Mitratech, Accruent, and Hoover’s. She has a bachelor’s and masters degree from the University of Virginia.