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This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources.


Download the eBook

In DiscoverOrg's Account-Based Marketing eBook you'll find:

  • Strategies for aligning sales & marketing
  • Tips on how to identify the accounts you want to target  
  • Crafting relevant messaging - AT SCALE
  • How to engage accounts through multiple channels and what those channels are
  • How to measure results at the account level


ABM Tip:

The goal of any ABM strategy is to get multiple people at the target account to talk about your solution at the same time. You must not only know which contacts to reach, but also provide multiple touch points for engagement in order to be successful. 

DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Development, and Marketing Automation Tools in the market. Over 150 in-house researchers refresh every data point at minimum every 90 days – ensuring customers reach the right buyers with the right message at the right time.

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Account-Based Marketing is a Strategy, Not a Solution

The rising tide of account-based marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources.

In DiscoverOrg's Account-Based Marketing eBook you'll find:

  • Strategies for aligning sales & marketing
  • Tips on how to identify the accounts you want to target 
  • Crafting relevant messaging - AT SCALE
  • How to engage accounts through multiple channels and what those channels are
  • How to measure results at the account level


This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources.

Get Instant Access!

CUSTOMERS:

ABM Tip:

The goal of any ABM strategy is to get multiple people at the target account to talk about your solution at the same time. You must not only know which contacts to reach, but also provide multiple touch points for engagement in order to be successful.

Fuel Your Account-Based Marketing Program with High-Quality Data from DiscoverOrg.

Complete the form above to download the eBook now! .