Account-Based Marketing is a Strategy, Not a Solution
The rising tide of account-based marketing (ABM) has drawn much attention recently &, with it, much confusion about what ABM is & how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives & resources.
In this Account-Based Marketing eBook you'll find:
- Strategies for aligning sales & marketing
- Tips on how to identify the accounts you want to target
- Crafting relevant messaging - AT SCALE
- How to engage accounts through multiple channels and what those channels are
- How to measure results at the account level