Not long ago, large enterprises— with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine.
Startups and challengers—even those with disruptive offerings— faced a significant uphill battle to win new business at scale and steal market share from industry leaders, because they had limited visibility and access to buyers.
In this eBook we share insights from interviews with four high-growth DiscoverOrg customers who have found success through their use of high quality sales and marketing intelligence.
In This eBook, You Will Learn:
- How to Use Data Effectively to Fuel Growth
- Getting the First Step Right: Prerequisite to Growth and Disruption
- Not All Data is Created Equal
- Great Data Can Create Instant Value and Make You a Hero
- And More!