The path to putting your product or service into customers’ hands twists and turns. At first glance it might seem random, but every account won has a rhyme and a reason if you dig into it.
This complete kit will show you how to navigate your book of business, how to forge a well-calculated plan to add more places of interest on the map, and finally, how to connect them with inroads back to your company.
In the eBook you'll learn how to:
- Identify the right buyers to drive engagement
- Involve Sales in the process of developing content
- Establish tangible metrics to track performance