How Technology Purchasing-Decisions Are Really Made

Understand just how influence networks affect the success of major technology purchasing decisions. This report is co-authored in partnership between DiscoverOrg, The McEntire School of Commerce at The University of Virginia, and CNET Networks.


Understanding the purchase decision-making process will give you real world insight into your target prospects and equip you to achieve those big sales wins.


In this report you will learn:

  • All about influence networks
  • How IT purchasing decisions are made
  • How IT executives conduct product research
  • About the top 39 job roles involved in making buying decisions
  • And much more

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