Understand just how influence networks affect the success of major technology purchasing decisions. This report is co-authored in partnership between DiscoverOrg, The McEntire School of Commerce at The University of Virginia, and CNET Networks.
Understanding the purchase decision-making process will give you real world insight into your target prospects and equip you to achieve those big sales wins.
In this report you will learn:
- All about influence networks
- How IT purchasing decisions are made
- How IT executives conduct product research
- About the top 39 job roles involved in making buying decisions
- And much more