What does it take to sell to the Chief Marketing Officer??
Author and sales speaker Jill Konrath has some tough questions for CMOs, so she interviewed Heidi Bullock the CMO of Engagio
We asked them:
- What initiatives are forward-thinking CMOs focused on?
- What does a good sales process look like for a CMO?
- How do they evaluate products and services?
- Where do CMOs get insights on solutions?
- And finally...what can a salesperson do to get the attention of a Chief Marketing Officer?
Get a video of the full interview, a “cheat sheet” for the highlights, and pain-point-focused video shorts to get you up to speed - fast.
If you’ve been wondering about the secret knock to get in the door - here it is!