The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

 

Request the eBook Now

Accurate Data Makes Your Marketing Efforts Count

Targeting the “wrong people” is a bigger issue than most realize and just reinforces the idea that accurate, verified data is even more important. Volume is important but it's more important that you have good data and good content that align.

In the eBook we will cover:

  • Introduction and Survey Methodology
  • The Importance of Market Intelligence Data
  • The Importance of an Optimized Content Creation Process
  • The Power and Importance of Account-Based Marketing with Account-Based Data and Account-Based Content
  • Content and Data: The Sales Cycle Equation


Accurate Data Makes Your Marketing Efforts Count

Targeting the “wrong people” is a bigger issue than most realize and just reinforces the idea that accurate, verified data is even more important. Volume is important but it's more important that you have good data and good content that align.

In the eBook we will cover:

  • Introduction and Survey Methodology
  • The Importance of Market Intelligence Data
  • The Importance of an Optimized Content Creation Process
  • The Power and Importance of Account-Based Marketing with Account-Based Data and Account-Based Content
  • Content and Data: The Sales Cycle Equation


Information is power, when it's accurate it enables success

Complete the form above to download our eBook.

DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Development, and Marketing Automation Tools in the market. Over 250 researchers refresh every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time.

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The Marketing Landscape:  Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.