Understand the importance of good data and good content and how they work together to help your marketing efforts.
Targeting the “wrong people” is a bigger issue than most realize and just reinforces the idea that accurate, verified data is even more important. Volume is important but it's more important that you have good data and good content that align.
In the eBook we will cover:
- Introduction and Survey Methodology
- The Importance of Market Intelligence Data
- The Importance of an Optimized Content Creation Process
- The Power and Importance of Account-Based Marketing with Account-Based Data and Account-Based Content
- Content and Data: The Sales Cycle Equation