As a sales & marketing professional, you may be aware of the role that contact data alone plays in your prospecting efforts. What you may not realize is how much opportunity you & your team is missing out on if you rely on raw contact data alone.
We address 7 main topics that align with the typical sales cycle & how intelligence can fuel growth across the organization, including data quality & management, ABM/ABE, lead gen, competitive intel, predictive buying signals, & customer retention.
Some of the ways that Intelligence can enable (and accelerate) growth:
- 30% of the contact data in your prospecting database goes bad every year. Refreshed intelligence helps keep it squeaky clean
- Intelligence helps you skip the middle-man and go straight to the decision maker, effectively shortening the sales process
- When you can find the right people with one click, you can spend more time refining your sales and marketing efforts to make the biggest impact
- Intelligence helps you identify prospects specific pain points so you can personalize your messages directly to them